Loyalty program for small businesses
Your small business loyalty program, ready in 5 minutes.
Customers scan a QR, earn points with every purchase and trade them for rewards. They get a reason to come back, and you finally know who your regulars are.
- 30-day free trial, no card
- No apps, no lock-in
- From $18 a month
Pick a template and make it yours in under 5 minutes
Set up in 5 minutes.
No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.
- Sign up With your email or your Google account. No card needed.
- Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
- Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.
Used in 5 seconds.
What your customer does the first time, and what you do every time they come back. No devices, nothing to install.
Only the first time, from their phone's browser.
Find the customer, then either add points for their purchase or redeem a reward, whichever they need. Under 5 seconds.
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Scans your QR
At the counter or on your social media.
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Signs up
With their email or Google account.
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Their card is ready
With their points and a QR to show at checkout.
A customer without a smartphone? They just give their phone number at checkout.
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Find the customer
Scan their QR or type their phone number.
- When they buy
Enter the amount, done
Points are calculated and added for you. The customer sees them right away.
- When they redeem a reward
Pick the reward and redeem it
The ones they can already redeem come first. Points are taken off automatically.
A customer without a smartphone? They just give their phone number at checkout.
Make it all yours, with your brand.
Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.
Which kind of loyalty program suits you
There are four common ways to reward customers. This comparison helps you pick the one that fits your business.
The four kinds, compared
| Kind | How it works | Good for | Watch out for |
|---|---|---|---|
| Points | Every purchase earns points based on what the customer spends, traded for rewards. | Varying checks: restaurants, salons, shops. | A first reward that's too far away. |
| Stamps | One stamp per visit and a reward when the card is full. | Frequent, similar purchases: coffee shops, bakeries, barbers. | Cards with more than 10 stamps. |
| Tiers | The more they buy, the better the tier (silver, gold) and the perks. | Large chains with very frequent purchases. | Hard to explain at the till and to maintain. |
| Cashback | Gives back a percentage as credit for the next purchase. | Shops with wide margins. | It works like a discount and cuts your margin on every sale. |
For a small business, points or stamps are the easiest for customers to understand and the cheapest for you to run.
How to get started in an afternoon
- Choose points or stampsPoints if each customer spends different amounts; stamps if they almost always buy the same thing.
- Set two rewardsA close one, so they redeem it soon, and a big one that keeps them going. Products you already sell beat discounts.
- Put the QR where people see itBy the till, at eye level, and on a card you hand out with the receipt.
- Offer it at every checkoutIn the first few weeks, one line at checkout is the difference between 5 sign-ups a month and 50.
Mistakes we see in small businesses
- Overcomplicating itTiers, apps and fine print put customers off. The simpler it is, the more it gets used.
- Rewarding with discountsA percentage is forgotten instantly. A free coffee, dessert or service is remembered and appreciated.
- Not measuringWithout knowing how many customers come back, you can't tell if it works. Check every month how many return and how many rewards are redeemed.
Automated emails that bring them back.
Your customers already walk in; the challenge is getting them back. These four emails go out on their own.
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The day they join
UnsubscribeWelcome aboard
Here are 20 points to get you started. See you soon!
See my card -
When they reach a reward
UnsubscribeYou can redeem it now!
With your last purchase you reached 100 points. Your free coffee is waiting.
See my card -
On their birthday
UnsubscribeHappy birthday, Laura!
Here are 50 points for your birthday. Enjoy your day!
See my card -
When they haven't been in for a while
UnsubscribeWe miss you, Pablo
It's been a while! You have 85 points waiting for your next cut.
See my card
And more Google reviews, without asking yourself
Apego asks your customers for a review at their best moment, the day after they redeem a reward.
Your QR code, ready for the counter.
A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.
Made for businesses like yours.
Pick yours and see how it would work.
Simple pricing. No surprises.
Try everything free for 30 days, no card needed. Then choose the plan that fits your business.
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Basic
To get started with your loyalty program.
$18 / month $180 / year + tax
Start free- Up to 750 customers
- 2 users for your team
- Unlimited sales and redemptions
- Every feature: automatic emails, stats, team and export
- Customer card and sign-up QR
- Email support
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Pro
RecommendedFor businesses with several locations or ready to grow.
$49 / month $490 / year + tax
Start free- Everything in Basic
- Up to 5,000 customers
- Up to 10 users for your team
- Priority support
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Custom
For chains and businesses with special needs.
Let's talk Priced to what you need
Talk to us- Everything in Pro
- Limits adapted to your business
- Priority support and personal advice on your strategy
- Point-of-sale integration
- Custom website or app development
- 30-day free trial, no card
- 30-day money-back guarantee
- No lock-in: cancel anytime
Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.
What is a loyalty program and how does it work?
It's a way to reward the people who buy from you often. With Apego, every purchase adds points to your customer's digital card and, once they reach a set amount, they trade them for a reward you choose: a coffee, a dessert or a service. They see it all on their phone, with no app to download.
Does it work in any country?
Yes. Your customers only need a phone with internet, and at the till you use your own phone, tablet or computer. Outside Europe, plans are billed in US dollars by card.
How much does a small business loyalty program cost?
With Apego, from $18 a month, with no setup fee and no contract. You don't need to buy plastic cards, readers or terminals, and you can try it free for 30 days without a card.
Can I see who my regulars are?
Yes. Your dashboard shows how many customers come back, who hasn't visited in a while and how your sales compare with last month. When someone hasn't visited for 60 days, Apego sends them an automatic reminder.
Do my customers need to download an app?
No. They scan your QR and their card opens in the phone's browser. If they want, they can add it to the home screen with one tap.
What if a customer doesn't have a smartphone?
No problem. They just give their phone number at checkout and you add their points. They never need to use the website.
How much does it cost?
You start with a 30-day free trial, no card needed. Then the Basic plan costs $18 a month and Pro $49 a month, plus taxes. Pay yearly and get 2 months free. You can cancel anytime.
I bought Apego and it's not for me. Can I get a refund?
Yes. If you're not happy, we refund your payment within the first 30 days.
Start your small business loyalty program today.
Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.