Loyalty program for beauty salons
The loyalty program for your beauty salon, ready in 5 minutes.
Clients earn points with every manicure, wax or treatment and swap them for services. So when it's time for their next appointment, they book with you.
- 30-day free trial, no card
- No apps, no lock-in
- From $18 a month
Pick a template and make it yours in under 5 minutes
Set up in 5 minutes.
No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.
- Sign up With your email or your Google account. No card needed.
- Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
- Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.
Used in 5 seconds.
What your customer does the first time, and what you do every time they come back. No devices, nothing to install.
Only the first time, from their phone's browser.
Find the customer, then either add points for their purchase or redeem a reward, whichever they need. Under 5 seconds.
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Scans your QR
At the counter or on your social media.
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Signs up
With their email or Google account.
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Their card is ready
With their points and a QR to show at checkout.
A customer without a smartphone? They just give their phone number at checkout.
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Find the customer
Scan their QR or type their phone number.
- When they buy
Enter the amount, done
Points are calculated and added for you. The customer sees them right away.
- When they redeem a reward
Pick the reward and redeem it
The ones they can already redeem come first. Points are taken off automatically.
A customer without a smartphone? They just give their phone number at checkout.
Make it all yours, with your brand.
Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.
How to set it up in your beauty salon
How many points to give per treatment, which services to reward and how points get clients to book again sooner.
Recommended setup
- Points
- 1 point per dollar
- On joining
- 20 welcome points
- First reward
- A hand massage, at 60 points
- Halfway reward
- A gel polish, at 100 points
- Big reward
- A full manicure or a facial, at 150-200 points
A client who spends $35 a visit reaches the hand massage in two visits and a free manicure in four or five.
What each reward costs you
| Reward | Points | Costs you, roughly |
|---|---|---|
| A hand massage | 60 | About 10 minutes and the cream |
| A gel polish | 100 | $2-3 of product and 30 minutes |
| A full manicure | 150 | $3-4 of product and 45 minutes |
| A facial | 200 | $4-6 of product and an hour |
Most of the cost is your time. Offer rewards in your quieter hours and they'll barely cost you anything.
An example: Lucy, a manicure every three weeks
Lucy comes in every three weeks for her nails and spends about $35. With the 20 welcome points, on her second visit she already has the hand massage.
If she'd rather save her points, on her fourth visit, about two months in, she has a free manicure.
On her birthday she gets a greeting with bonus points, and she usually uses it to book.
Common mistakes in beauty salons
- Giving away the priciest treatmentA 300-point reward looks out of reach. Start with something short and pleasant, like a hand massage.
- Not counting retailThe creams and oils you sell are purchases too. If they earn points, clients buy them from you.
- Letting lapsed clients slip awayAfter 60 days without a visit they get a reminder of their points. It's a friendly nudge to book again.
“Shall I add you to our points card? With today you're almost at a free hand massage.”
Automated emails that bring them back.
Your customers already walk in; the challenge is getting them back. These four emails go out on their own.
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The day they join
UnsubscribeWelcome aboard
Here are 20 points to get you started. See you at your next appointment!
See my card -
When they reach a reward
UnsubscribeYou can redeem it now!
With your last appointment you reached 150 points. Your free manicure is waiting.
See my card -
On their birthday
UnsubscribeHappy birthday, Laura!
Here are 50 points for your birthday. Fresh nails to celebrate?
See my card -
When they haven't been in for a while
UnsubscribeWe miss you, Laura
You have 120 points waiting. Book your next visit and you're almost at a free manicure.
See my card
And more Google reviews, without asking yourself
Apego asks your customers for a review at their best moment, the day after they redeem a reward.
Your QR code, ready for the counter.
A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.
Made for businesses like yours.
Pick yours and see how it would work.
Simple pricing. No surprises.
Try everything free for 30 days, no card needed. Then choose the plan that fits your business.
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Basic
To get started with your loyalty program.
$18 / month $180 / year + tax
Start free- Up to 750 customers
- 2 users for your team
- Unlimited sales and redemptions
- Every feature: automatic emails, stats, team and export
- Customer card and sign-up QR
- Email support
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Pro
RecommendedFor businesses with several locations or ready to grow.
$49 / month $490 / year + tax
Start free- Everything in Basic
- Up to 5,000 customers
- Up to 10 users for your team
- Priority support
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Custom
For chains and businesses with special needs.
Let's talk Priced to what you need
Talk to us- Everything in Pro
- Limits adapted to your business
- Priority support and personal advice on your strategy
- Point-of-sale integration
- Custom website or app development
- 30-day free trial, no card
- 30-day money-back guarantee
- No lock-in: cancel anytime
Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.
Which rewards work best for a beauty salon?
Short services your clients value that cost you little, like a hand massage or a polish. For the big reward, a full manicure or a facial. Specific services work better than discounts.
Does it help clients book their next visit sooner?
Yes. If a client hasn't come in for 60 days, we email them about their points, and on their birthday they get a greeting from you. A friendly nudge to book again.
How many points per service?
The simplest is 1 point for every dollar. A client who spends $30 a visit reaches a 60-point hand massage in two visits, and a free manicure in five.
Do my customers need to download an app?
No. They scan your QR and their card opens in the phone's browser. If they want, they can add it to the home screen with one tap.
What if a customer doesn't have a smartphone?
No problem. They just give their phone number at checkout and you add their points. They never need to use the website.
How much does it cost?
You start with a 30-day free trial, no card needed. Then the Basic plan costs $18 a month and Pro $49 a month, plus taxes. Pay yearly and get 2 months free. You can cancel anytime.
I bought Apego and it's not for me. Can I get a refund?
Yes. If you're not happy, we refund your payment within the first 30 days.
Start your beauty salon loyalty program today.
Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.