Loyalty program for restaurants
The loyalty program for your restaurant, ready in 5 minutes.
Customers earn points with every meal and swap them for a dessert, a drink or a set menu. One more reason to book your restaurant next time.
- 30-day free trial, no card
- No apps, no lock-in
- From $18 a month
Pick a template and make it yours in under 5 minutes
Set up in 5 minutes.
No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.
- Sign up With your email or your Google account. No card needed.
- Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
- Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.
Used in 5 seconds.
What your customer does the first time, and what you do every time they come back. No devices, nothing to install.
Only the first time, from their phone's browser.
Find the customer, then either add points for their purchase or redeem a reward, whichever they need. Under 5 seconds.
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Scans your QR
At the counter or on your social media.
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Signs up
With their email or Google account.
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Their card is ready
With their points and a QR to show at checkout.
A customer without a smartphone? They just give their phone number at checkout.
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Find the customer
Scan their QR or type their phone number.
- When they buy
Enter the amount, done
Points are calculated and added for you. The customer sees them right away.
- When they redeem a reward
Pick the reward and redeem it
The ones they can already redeem come first. Points are taken off automatically.
A customer without a smartphone? They just give their phone number at checkout.
Make it all yours, with your brand.
Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.
How to set it up in your restaurant
A reward ladder designed for restaurants, what each reward costs you and how to avoid the most common slip-ups.
Recommended setup
- Points
- 1 point per dollar
- On joining
- 20 points, to bring the first reward closer
- First reward
- A dessert or a drink, at 50-80 points
- Big reward
- Dinner for two, at around 450 points
- Birthday
- 30 bonus points with the greeting
With a check of about $25 per person, the first reward comes on the third or fourth visit.
What each reward costs you
| Reward | Points | Costs you, roughly |
|---|---|---|
| A coffee or a soda | 50 | $0.50-1 |
| A house dessert | 80 | $1.50-2 |
| A starter to share | 150 | $3-4 |
| Dinner for two | 450 | $12-16 |
To reach dinner for two, the customer has spent about $450: the reward costs you around 3% of what they've ordered.
An example: James and his partner
James has dinner with his partner twice a month and they spend about $60 each time. He pays, so the points go on his card.
With the 20 welcome points and the first dinner he already has 80, and on the next visit he gets the dessert. He enjoyed redeeming it, and that's what brings him back.
If he'd rather save his points, in about four months he reaches dinner for two. In between, whenever they can't decide where to eat, the card reminds him he's close.
Common mistakes in restaurants
- A single, far-off rewardIf the first reward is at 500 points, nobody redeems it for months and the program is forgotten. Add a close one so customers try it early.
- Points for the whole tablePoints go to whoever shows their QR or gives their phone number. If they split the bill, record only their share.
- Forgetting takeoutPeople who pick up food are regulars too. Put the QR on the bag or the receipt and add their orders just like in the dining room.
“If you scan this code, tonight's dinner already counts towards a free dessert.”
Automated emails that bring them back.
Your customers already walk in; the challenge is getting them back. These four emails go out on their own.
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The day they join
UnsubscribeWelcome aboard
Here are 20 points to get you started. Enjoy your meal and see you soon!
See my card -
When they reach a reward
UnsubscribeYou can redeem it now!
With your last meal you reached 100 points. Your free dessert is waiting.
See my card -
On their birthday
UnsubscribeHappy birthday, Laura!
Here are 50 points for your birthday. Come and celebrate with us.
See my card -
When they haven't been in for a while
UnsubscribeWe miss you, Pablo
You have 85 points waiting. Our new seasonal menu starts this week.
See my card
And more Google reviews, without asking yourself
Apego asks your customers for a review at their best moment, the day after they redeem a reward.
Your QR code, ready for the counter.
A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.
Made for businesses like yours.
Pick yours and see how it would work.
Simple pricing. No surprises.
Try everything free for 30 days, no card needed. Then choose the plan that fits your business.
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Basic
To get started with your loyalty program.
$18 / month $180 / year + tax
Start free- Up to 750 customers
- 2 users for your team
- Unlimited sales and redemptions
- Every feature: automatic emails, stats, team and export
- Customer card and sign-up QR
- Email support
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Pro
RecommendedFor businesses with several locations or ready to grow.
$49 / month $490 / year + tax
Start free- Everything in Basic
- Up to 5,000 customers
- Up to 10 users for your team
- Priority support
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Custom
For chains and businesses with special needs.
Let's talk Priced to what you need
Talk to us- Everything in Pro
- Limits adapted to your business
- Priority support and personal advice on your strategy
- Point-of-sale integration
- Custom website or app development
- 30-day free trial, no card
- 30-day money-back guarantee
- No lock-in: cancel anytime
Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.
Which rewards do you recommend for a restaurant?
An easy one, like a drink or a dessert, so customers redeem it soon and come back. And a bigger one, like dinner for two, that makes them keep earning. Specific dishes work better than discounts.
How do points work when one person pays for the table?
Points go to whoever shows their QR or gives their phone number, for the amount you record. If you prefer, you can record only that person's share.
Does it work for takeaway too?
Yes. Any sale you record earns points, whether it's dine-in, at the bar or takeaway. Customers just show their QR or give their phone number when they pay.
Do my customers need to download an app?
No. They scan your QR and their card opens in the phone's browser. If they want, they can add it to the home screen with one tap.
What if a customer doesn't have a smartphone?
No problem. They just give their phone number at checkout and you add their points. They never need to use the website.
How much does it cost?
You start with a 30-day free trial, no card needed. Then the Basic plan costs $18 a month and Pro $49 a month, plus taxes. Pay yearly and get 2 months free. You can cancel anytime.
I bought Apego and it's not for me. Can I get a refund?
Yes. If you're not happy, we refund your payment within the first 30 days.
Start your restaurant loyalty program today.
Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.