Loyalty program for bookstores
The loyalty program for your bookstore, ready in 5 minutes.
Readers earn points with every book and swap them for a free book or a spot in your next book club. So they buy their next book from you too.
- 30-day free trial, no card
- No apps, no lock-in
- From $18 a month
Pick a template and make it yours in under 5 minutes
Set up in 5 minutes.
No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.
- Sign up With your email or your Google account. No card needed.
- Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
- Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.
Used in 5 seconds.
What your customer does the first time, and what you do every time they come back. No devices, nothing to install.
Only the first time, from their phone's browser.
Find the customer, then either add points for their purchase or redeem a reward, whichever they need. Under 5 seconds.
-
Scans your QR
At the counter or on your social media.
-
Signs up
With their email or Google account.
-
Their card is ready
With their points and a QR to show at checkout.
A customer without a smartphone? They just give their phone number at checkout.
-
Find the customer
Scan their QR or type their phone number.
- When they buy
Enter the amount, done
Points are calculated and added for you. The customer sees them right away.
- When they redeem a reward
Pick the reward and redeem it
The ones they can already redeem come first. Points are taken off automatically.
A customer without a smartphone? They just give their phone number at checkout.
Make it all yours, with your brand.
Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.
How to set it up in your bookstore
In many countries book prices are regulated. A program that rewards with the store's own products and events is a simple way to reward your readers.
Recommended setup
- Points
- 1 point per dollar
- On joining
- 10 welcome points
- First reward
- A handmade bookmark, at 40 points
- Halfway reward
- A store tote bag, at 100 points
- Big reward
- A paperback or a book club spot, at 200 points
A reader who buys a $20 book a month reaches the bookmark on their second purchase and the paperback in about ten months.
What each reward costs you
| Reward | Points | Costs you, roughly |
|---|---|---|
| A handmade bookmark | 40 | $0.50-1 |
| A store tote bag | 100 | $2-4 |
| A book club or workshop spot | 200 | Next to nothing if there are free spots |
| A paperback | 200 | What the copy costs you |
Check what limits apply to book discounts in your country. Rewarding with the store's products or events is usually the simplest option.
An example: Paul, a book a month
Paul buys a book a month and spends about $20. With the 10 welcome points, on his second purchase he gets a bookmark.
When he's torn between ordering his next book online or buying it from you, his phone shows he's a few points from the tote bag.
When he reaches 200 points he picks a spot in the book club, and that's where he finds his next book.
Common mistakes in bookstores
- Discounting beyond what's allowedIf book prices are regulated where you are, a discount may not be allowed. Reward with products or events instead.
- Forgetting eventsBook clubs, launches and workshops make great rewards: they cost you little and build a lot of loyalty.
- Not counting stationery and giftsNotebooks, cards or games are purchases too. If they count, readers reach rewards sooner.
“Shall I add you to our points? With your next book you get a free bookmark.”
Automated emails that bring them back.
Your customers already walk in; the challenge is getting them back. These four emails go out on their own.
-
The day they join
UnsubscribeWelcome aboard
Here are 20 points to get you started. Happy reading!
See my card -
When they reach a reward
UnsubscribeYou can redeem it now!
With your last purchase you reached 150 points. Pick your free paperback.
See my card -
On their birthday
UnsubscribeHappy birthday, Laura!
Here are 50 points for your birthday. We've saved you a few recommendations.
See my card -
When they haven't been in for a while
UnsubscribeWe miss you, Pablo
You have 110 points waiting. This month's new releases are in.
See my card
And more Google reviews, without asking yourself
Apego asks your customers for a review at their best moment, the day after they redeem a reward.
Your QR code, ready for the counter.
A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.
Made for businesses like yours.
Pick yours and see how it would work.
Simple pricing. No surprises.
Try everything free for 30 days, no card needed. Then choose the plan that fits your business.
-
Basic
To get started with your loyalty program.
$18 / month $180 / year + tax
Start free- Up to 750 customers
- 2 users for your team
- Unlimited sales and redemptions
- Every feature: automatic emails, stats, team and export
- Customer card and sign-up QR
- Email support
-
Pro
RecommendedFor businesses with several locations or ready to grow.
$49 / month $490 / year + tax
Start free- Everything in Basic
- Up to 5,000 customers
- Up to 10 users for your team
- Priority support
-
Custom
For chains and businesses with special needs.
Let's talk Priced to what you need
Talk to us- Everything in Pro
- Limits adapted to your business
- Priority support and personal advice on your strategy
- Point-of-sale integration
- Custom website or app development
- 30-day free trial, no card
- 30-day money-back guarantee
- No lock-in: cancel anytime
Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.
Which rewards work in a bookstore?
A small one within reach, like a tote bag or a bookmark, and a bigger one like a free paperback or a spot in a workshop or book club.
Does it help against online retailers?
Yes. Readers see how close they are to their next reward and get a reminder if they haven't been in for a while: a reason to buy their next book from you.
Can I reward events as well as books?
Yes. Any sale you record earns points, from books to tickets for a reading or a workshop.
Do my customers need to download an app?
No. They scan your QR and their card opens in the phone's browser. If they want, they can add it to the home screen with one tap.
What if a customer doesn't have a smartphone?
No problem. They just give their phone number at checkout and you add their points. They never need to use the website.
How much does it cost?
You start with a 30-day free trial, no card needed. Then the Basic plan costs $18 a month and Pro $49 a month, plus taxes. Pay yearly and get 2 months free. You can cancel anytime.
I bought Apego and it's not for me. Can I get a refund?
Yes. If you're not happy, we refund your payment within the first 30 days.
Start your bookstore loyalty program today.
Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.