Digital stamp card for coffee shops

Your coffee shop stamp card, now on your customers' phones.

A stamp for every coffee and a free one when the card is full. No paper cards to lose, no fake stamps, and customers come back for their reward.

  • 30-day free trial, no card
  • No apps, no lock-in
  • From $18 a month

Pick a template and make it yours in under 5 minutes

Set up in 5 minutes.

No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.

  1. 1 Sign up With your email or your Google account. No card needed.
  2. 2 Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
  3. 3 Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.

Used in 5 seconds.

What your customer does the first time, and what you do every time they come back. No devices, nothing to install.

Only the first time, from their phone's browser.

  1. Scans your QR

    At the counter or on your social media.

  2. Signs up in seconds

    With their email or Google. Nothing to install.

  3. Their card is ready

    With their stamps and a QR to show at the counter.

A customer without a smartphone? They just give their phone number at checkout.

Make it all yours, with your brand.

Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.

Café Lola Classic style

A reward halfway through, so the card never feels too long.

Besides the card reward, you can add up to two rewards along the way. They use no stamps: customers keep collecting until the card is full.

  • They use no stamps Redeeming one takes nothing off: the card stays as it is.
  • Up to two per card For example, at stamp 4 and stamp 7.
  • Back with every card When a new card starts, they can be earned again.
Mid-card reward A croissant
Card full Free coffee

How to set it up in your coffee shop

The setup that works best in coffee shops, what each reward costs you and the mistakes worth avoiding.

Recommended setup

Stamps per card
10
Reward
A free coffee, whatever they usually order
Minimum purchase
$2, so a single bottle of water doesn't earn a stamp
On joining
1 free stamp, so the card doesn't start empty
Halfway reward
A croissant at the 5th stamp (optional)

With this, a customer who comes in four mornings a week fills the card in under three weeks.

What each reward costs you

RewardWhen they get itCosts you, roughly
A croissantAt the 5th stamp$0.50
A free coffeeAt the 10th stamp$0.40-0.60
A full breakfastWith a 15-stamp card$2

To earn a coffee that costs you under 60 cents, the customer has bought ten. What you really win is that they keep coming back.

An example: Laura, the early-morning regular

Laura orders a $4.50 latte four mornings a week. She gets a free stamp when she joins, so by her second visit she already has three.

At the 5th stamp she gets a croissant, and in two and a half weeks the card is full. The day she walks past another coffee shop on her way to work she's two stamps from a free coffee, so she comes into yours.

If she stops coming one day, after 60 days she gets an email reminding her how many stamps she has left.

Common mistakes in coffee shops

  • Cards that are too longWith 15 or 20 stamps the reward feels far away and customers stop counting. Between 8 and 10 works best.
  • Rewarding with discountsA 10% discount doesn't excite anyone and means doing maths at the till. A free coffee is understood instantly.
  • Not offering it at rush hourThat's exactly when most regulars are in. The poster by the till and one line at checkout are enough: adding a stamp takes under 5 seconds.
What to say at the till While you make the coffee or take payment:
“Want this coffee to count? Scan the code and your tenth one is on us.”

Automated emails that bring them back.

Your customers already walk in; the challenge is getting them back. These four emails go out on their own.

  1. The day they join

    Café Lola

    Welcome aboard

    Here's your first stamp, on us. One more coffee and you'll have two.

    See my card
    Unsubscribe
  2. When they fill the card

    Café Lola

    Your free coffee is waiting!

    With your last purchase you filled your card. Ask for it at the counter anytime.

    See my card
    Unsubscribe
  3. On their birthday

    Café Lola

    Happy birthday, Laura!

    Here's a free stamp for your birthday. Come and celebrate with your favorite coffee.

    See my card
    Unsubscribe
  4. When they haven't been in for a while

    Café Lola

    We miss you, Pablo

    You're 2 stamps away from a free coffee. The machine is on and waiting.

    See my card
    Unsubscribe

And more Google reviews, without asking yourself

Apego asks your customers for a review at their best moment, the day after they redeem a reward.

How to get more reviews

Your QR code, ready for the counter.

A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.

Made for businesses like yours.

Pick yours and see how it would work.

Simple pricing. No surprises.

Try everything free for 30 days, no card needed. Then choose the plan that fits your business.

  • Basic

    To get started with your stamp card.

    $18 / month $180 / year + tax

    Start free
    • Up to 750 customers
    • 2 users for your team
    • Unlimited sales and redemptions
    • Every feature: automatic emails, stats, team and export
    • Customer card and sign-up QR
    • Email support
  • Pro

    Recommended

    For businesses with several locations or ready to grow.

    $49 / month $490 / year + tax

    Start free
    • Everything in Basic
    • Up to 5,000 customers
    • Up to 10 users for your team
    • Priority support
  • Custom

    For chains and businesses with special needs.

    Let's talk Priced to what you need

    Talk to us
    • Everything in Pro
    • Limits adapted to your business
    • Priority support and personal advice on your strategy
    • Point-of-sale integration
    • Custom website or app development
  • 30-day free trial, no card
  • 30-day money-back guarantee
  • No lock-in: cancel anytime

Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.

Frequently asked questions

Anything else? Write to us and a real person will answer.

Write to us
How many stamps do you recommend for a coffee shop?

Between 8 and 10. With 10 stamps and a free coffee, a regular fills the card in two or three weeks: close enough to keep them coming back, far enough to pay off for you.

Should I set a minimum purchase for a stamp?

Only if you sell very cheap single items, like a bottle of water. You could set a minimum of $2, for example, so the stamp is for a coffee or similar. The sale is always recorded.

What about the morning rush?

Adding a stamp takes under 5 seconds: scan the customer's QR or type their phone number, enter the amount and you're done. No hunting for the paper card or the stamp.

Do my customers need to download an app?

No. They scan your QR and their stamp card opens in their phone's browser. If they want, they can add it to their home screen with one tap.

What if a customer doesn't have a smartphone?

No problem. They just tell you their phone number at the counter and you add the stamp. They never need to open the website.

How much does it cost?

You start with a 30-day free trial, no card needed. After that, Basic is $18 a month and Pro is $49 a month, plus tax. Pay yearly and get 2 months free. Cancel anytime.

I bought Apego and I'm not convinced. Can I get a refund?

Yes. If it's not for you, we refund your money within the first 30 calendar days.

Start your coffee shop stamp card today.

Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.