Loyalty program for opticians
The loyalty program for your optician's, ready in 5 minutes.
Customers earn points with every prescription, contact lenses or cleaning solution, and swap them for rewards. When it's time for new glasses, they know where to go.
- 30-day free trial, no card
- No apps, no lock-in
- From $18 a month
Pick a template and make it yours in under 5 minutes
Set up in 5 minutes.
No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.
- Sign up With your email or your Google account. No card needed.
- Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
- Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.
Used in 5 seconds.
What your customer does the first time, and what you do every time they come back. No devices, nothing to install.
Only the first time, from their phone's browser.
Find the customer, then either add points for their purchase or redeem a reward, whichever they need. Under 5 seconds.
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Scans your QR
At the counter or on your social media.
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Signs up
With their email or Google account.
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Their card is ready
With their points and a QR to show at checkout.
A customer without a smartphone? They just give their phone number at checkout.
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Find the customer
Scan their QR or type their phone number.
- When they buy
Enter the amount, done
Points are calculated and added for you. The customer sees them right away.
- When they redeem a reward
Pick the reward and redeem it
The ones they can already redeem come first. Points are taken off automatically.
A customer without a smartphone? They just give their phone number at checkout.
Make it all yours, with your brand.
Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.
How to set it up in your optician's
High tickets and spaced-out visits: points turn every purchase of contact lenses or solution into a step towards the next reward.
Recommended setup
- Points
- 1 point per dollar
- On joining
- 20 welcome points
- First reward
- A cleaning kit, at 80 points
- Halfway reward
- A designer case, at 150 points
- Big reward
- Sunglasses from your collection, at 600 points
A pair of $200 prescription glasses already earns the case, and the customer sees the next reward is close.
What each reward costs you
| Reward | Points | Costs you, roughly |
|---|---|---|
| A cleaning kit | 80 | $1-2 |
| A glasses adjustment and clean | 100 | About 10 minutes |
| A designer case | 150 | $3-6 |
| Sunglasses | 600 | What the frame costs you |
To reach the sunglasses, the customer has spent about $600 with you: glasses, lenses and solution they could have bought elsewhere.
An example: Ellen, glasses and contacts
Ellen buys a $200 pair of prescription glasses and already has the designer case. Every two months she comes back for contacts and solution, about $40 each time.
If she goes a long time without coming in, she gets a reminder of her points. It's usually a good moment for an eye test.
After a year and a half, with her next prescription, she reaches the sunglasses.
Common mistakes in optician's
- Only rewarding glassesIf points only count on glasses, customers see a reward every two years. Contacts and solution should count too.
- A single expensive rewardSunglasses at 600 points are fine as the big reward, but add a close one, like a cleaning kit.
- Not reminding them of their check-upThe reminder for customers who haven't been in for a while is a good excuse for their yearly eye test.
“These glasses already earn you 200 points, enough for a free case.”
Automated emails that bring them back.
Your customers already walk in; the challenge is getting them back. These four emails go out on their own.
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The day they join
UnsubscribeWelcome aboard
Here are 30 points to get you started. Thanks for trusting us!
See my card -
When they reach a reward
UnsubscribeYou can redeem it now!
With your last purchase you reached 600 points. Your sunglasses are waiting.
See my card -
On their birthday
UnsubscribeHappy birthday, Laura!
Here are 50 points for your birthday. Pop in and we'll clean and adjust your glasses.
See my card -
When they haven't been in for a while
UnsubscribeWe miss you, Pablo
You have 320 points waiting. Time for an eye test?
See my card
And more Google reviews, without asking yourself
Apego asks your customers for a review at their best moment, the day after they redeem a reward.
Your QR code, ready for the counter.
A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.
Made for businesses like yours.
Pick yours and see how it would work.
Simple pricing. No surprises.
Try everything free for 30 days, no card needed. Then choose the plan that fits your business.
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Basic
To get started with your loyalty program.
$18 / month $180 / year + tax
Start free- Up to 750 customers
- 2 users for your team
- Unlimited sales and redemptions
- Every feature: automatic emails, stats, team and export
- Customer card and sign-up QR
- Email support
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Pro
RecommendedFor businesses with several locations or ready to grow.
$49 / month $490 / year + tax
Start free- Everything in Basic
- Up to 5,000 customers
- Up to 10 users for your team
- Priority support
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Custom
For chains and businesses with special needs.
Let's talk Priced to what you need
Talk to us- Everything in Pro
- Limits adapted to your business
- Priority support and personal advice on your strategy
- Point-of-sale integration
- Custom website or app development
- 30-day free trial, no card
- 30-day money-back guarantee
- No lock-in: cancel anytime
Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.
Does it work if customers only come a few times a year?
Yes. Between glasses, lenses and cleaning products they come back more than you'd think. With the automatic reminder, anyone who hasn't been in for a while gets a note about their points: a good moment to book an eye test.
Which rewards do you recommend for an optician?
Accessories that cost you little, like a cleaning kit or a case, and a big reward for your best customers, like sunglasses from your range.
How many points per purchase?
With high tickets, 1 point per dollar works well. A $200 pair of prescription glasses already earns a case, and the customer sees the next reward is close.
Do my customers need to download an app?
No. They scan your QR and their card opens in the phone's browser. If they want, they can add it to the home screen with one tap.
What if a customer doesn't have a smartphone?
No problem. They just give their phone number at checkout and you add their points. They never need to use the website.
How much does it cost?
You start with a 30-day free trial, no card needed. Then the Basic plan costs $18 a month and Pro $49 a month, plus taxes. Pay yearly and get 2 months free. You can cancel anytime.
I bought Apego and it's not for me. Can I get a refund?
Yes. If you're not happy, we refund your payment within the first 30 days.
Start your optician loyalty program today.
Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.