Loyalty program for pet stores
The loyalty program for your pet store, ready in 5 minutes.
Customers earn points with every bag of food, accessory or grooming session and swap them for treats for their pet. Next time the food runs out, they come back to you, not to an online shop.
- 30-day free trial, no card
- No apps, no lock-in
- From $18 a month
Pick a template and make it yours in under 5 minutes
Set up in 5 minutes.
No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.
- Sign up With your email or your Google account. No card needed.
- Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
- Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.
Used in 5 seconds.
What your customer does the first time, and what you do every time they come back. No devices, nothing to install.
Only the first time, from their phone's browser.
Find the customer, then either add points for their purchase or redeem a reward, whichever they need. Under 5 seconds.
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Scans your QR
At the counter or on your social media.
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Signs up
With their email or Google account.
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Their card is ready
With their points and a QR to show at checkout.
A customer without a smartphone? They just give their phone number at checkout.
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Find the customer
Scan their QR or type their phone number.
- When they buy
Enter the amount, done
Points are calculated and added for you. The customer sees them right away.
- When they redeem a reward
Pick the reward and redeem it
The ones they can already redeem come first. Points are taken off automatically.
A customer without a smartphone? They just give their phone number at checkout.
Make it all yours, with your brand.
Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.
How to set it up in your pet store
Pet food is a purchase that repeats every month. Here's how to make it a reason to buy from you and not online.
Recommended setup
- Points
- 1 point per dollar
- On joining
- 20 welcome points
- First reward
- A bag of treats for their pet, at 60 points
- Halfway reward
- A toy, at 120 points
- Big reward
- A bath or a grooming session, at 300 points
A customer who buys a $50 bag of food every month reaches the first reward on their first purchase.
What each reward costs you
| Reward | Points | Costs you, roughly |
|---|---|---|
| A bag of treats | 60 | $1-2 |
| A nail trim | 80 | About 10 minutes |
| A toy | 120 | $2-4 |
| A bath or grooming session | 300 | About 45 minutes and the shampoo |
To reach the bath, the customer has spent about $300 in your store: around six bags of food that, without the program, they might have ordered online.
An example: Rocky and his owner
Rocky's owner buys a $50 bag of food every month and something extra now and then. With the 20 welcome points, her first purchase already gets the bag of treats.
When she sees the food a little cheaper online, she's a few points from the toy. She keeps buying from you.
After about six months she reaches the free bath, and uses it to try your grooming service.
Common mistakes in pet stores
- Competing on price aloneAgainst online stores you almost always lose. A reward the customer can already see coming is a reason to return that doesn't depend on price.
- Forgetting servicesIf you offer grooming or washing, let them earn points too. And use them as the big reward: many customers try them that way for the first time.
- Not reaching those who stop comingIf someone stops buying food, they're probably ordering it elsewhere. The 60-day reminder is your chance to win them back.
“This bag already earns you 50 points. At 60 there's a bag of treats for your dog.”
Automated emails that bring them back.
Your customers already walk in; the challenge is getting them back. These four emails go out on their own.
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The day they join
UnsubscribeWelcome aboard
Here are 20 points to get you started. Say hi to your pet for us!
See my card -
When they reach a reward
UnsubscribeYou can redeem it now!
With your last purchase you reached 250 points. Your dog's free bath is waiting.
See my card -
On their birthday
UnsubscribeHappy birthday, Laura!
Here are 50 points for your birthday. We're sure Toby wants to celebrate too.
See my card -
When they haven't been in for a while
UnsubscribeWe miss you, Pablo
You have 180 points waiting. Running low on food?
See my card
And more Google reviews, without asking yourself
Apego asks your customers for a review at their best moment, the day after they redeem a reward.
Your QR code, ready for the counter.
A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.
Made for businesses like yours.
Pick yours and see how it would work.
Simple pricing. No surprises.
Try everything free for 30 days, no card needed. Then choose the plan that fits your business.
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Basic
To get started with your loyalty program.
$18 / month $180 / year + tax
Start free- Up to 750 customers
- 2 users for your team
- Unlimited sales and redemptions
- Every feature: automatic emails, stats, team and export
- Customer card and sign-up QR
- Email support
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Pro
RecommendedFor businesses with several locations or ready to grow.
$49 / month $490 / year + tax
Start free- Everything in Basic
- Up to 5,000 customers
- Up to 10 users for your team
- Priority support
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Custom
For chains and businesses with special needs.
Let's talk Priced to what you need
Talk to us- Everything in Pro
- Limits adapted to your business
- Priority support and personal advice on your strategy
- Point-of-sale integration
- Custom website or app development
- 30-day free trial, no card
- 30-day money-back guarantee
- No lock-in: cancel anytime
Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.
Which rewards work in a pet store?
Something pets love that costs you little, like a bag of treats or a toy, and a bigger one like a bath or a grooming session. Specific products and services work better than discounts.
Does it help against online shops?
Yes. Pet food is bought every month: if each bag earns points towards a reward the customer can see coming, they have a reason to buy it from you and not online.
Can grooming and products both earn points?
Yes. Any sale you record earns points by amount, whether it's a service or a product. Customers just show their QR or give their phone number when they pay.
Do my customers need to download an app?
No. They scan your QR and their card opens in the phone's browser. If they want, they can add it to the home screen with one tap.
What if a customer doesn't have a smartphone?
No problem. They just give their phone number at checkout and you add their points. They never need to use the website.
How much does it cost?
You start with a 30-day free trial, no card needed. Then the Basic plan costs $18 a month and Pro $49 a month, plus taxes. Pay yearly and get 2 months free. You can cancel anytime.
I bought Apego and it's not for me. Can I get a refund?
Yes. If you're not happy, we refund your payment within the first 30 days.
Start your pet store loyalty program today.
Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.