Loyalty program for hair salons
The loyalty program for your hair salon, ready in 5 minutes.
Clients earn points with every cut, color or treatment and swap them for services. So when it's time for their next appointment, they pick your salon, not the one across the street.
- 30-day free trial, no card
- No apps, no lock-in
- From $18 a month
Pick a template and make it yours in under 5 minutes
Set up in 5 minutes.
No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.
- Sign up With your email or your Google account. No card needed.
- Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
- Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.
Used in 5 seconds.
What your customer does the first time, and what you do every time they come back. No devices, nothing to install.
Only the first time, from their phone's browser.
Find the customer, then either add points for their purchase or redeem a reward, whichever they need. Under 5 seconds.
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Scans your QR
At the counter or on your social media.
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Signs up
With their email or Google account.
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Their card is ready
With their points and a QR to show at checkout.
A customer without a smartphone? They just give their phone number at checkout.
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Find the customer
Scan their QR or type their phone number.
- When they buy
Enter the amount, done
Points are calculated and added for you. The customer sees them right away.
- When they redeem a reward
Pick the reward and redeem it
The ones they can already redeem come first. Points are taken off automatically.
A customer without a smartphone? They just give their phone number at checkout.
Make it all yours, with your brand.
Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.
How to set it up in your hair salon
How many points to give, which services to reward and in what order, with a real example of a regular client.
Recommended setup
- Points
- 1 point per dollar
- On joining
- 20 welcome points
- First reward
- A wash and blow-dry, at 100 points
- Halfway reward
- A hair mask or treatment, at 180 points
- Big reward
- A free haircut, at 250 points
A client who spends $30 a visit reaches the wash and blow-dry on the third or fourth visit and a free haircut in about eight.
What each reward costs you
| Reward | Points | Costs you, roughly |
|---|---|---|
| A wash and blow-dry | 100 | $2-3 of product and about 15 minutes |
| A hair mask or treatment | 180 | $3-5 of product |
| A free haircut | 250 | About 30 minutes of your time |
| Styling for an occasion | 400 | About 45 minutes of your time |
Services mostly cost you time. If they're redeemed in your quieter hours, the reward barely costs you anything.
An example: Sarah, cut and color every six weeks
Sarah comes in every six weeks for a cut and color and spends about $60 a visit. With the 20 welcome points, on her second visit she can already redeem a wash and blow-dry.
If she'd rather save her points, on her fourth visit, about four and a half months later, she has a free haircut.
And if 60 days go by without a booking, she gets an email reminding her of her points, just as she was thinking of trying another salon.
Common mistakes in hair salons
- Only rewarding the haircutIf points are only good for a free haircut, clients wait almost a year to see anything. A wash or a mask at 100 points gives them a reward early on.
- Not counting retailShampoos, masks and take-home treatments are purchases too. Record them and clients reach rewards sooner, and buy them from you instead of the supermarket.
- Forgetting birthdaysIt's the perfect excuse to book. Turn on birthday points and the greeting goes out on its own.
“Shall I add you to our points card? With today you're already more than halfway to a free wash and blow-dry.”
Automated emails that bring them back.
Your customers already walk in; the challenge is getting them back. These four emails go out on their own.
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The day they join
UnsubscribeWelcome aboard
Here are 20 points to get you started. See you at your next appointment!
See my card -
When they reach a reward
UnsubscribeYou can redeem it now!
With your last visit you reached 100 points. Your free wash and blow-dry is waiting.
See my card -
On their birthday
UnsubscribeHappy birthday, Laura!
Here are 50 points for your birthday. How about a blow-dry to celebrate?
See my card -
When they haven't been in for a while
UnsubscribeWe miss you, Laura
You have 85 points waiting. Book your next appointment and leave looking brand new.
See my card
And more Google reviews, without asking yourself
Apego asks your customers for a review at their best moment, the day after they redeem a reward.
Your QR code, ready for the counter.
A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.
Made for businesses like yours.
Pick yours and see how it would work.
Simple pricing. No surprises.
Try everything free for 30 days, no card needed. Then choose the plan that fits your business.
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Basic
To get started with your loyalty program.
$18 / month $180 / year + tax
Start free- Up to 750 customers
- 2 users for your team
- Unlimited sales and redemptions
- Every feature: automatic emails, stats, team and export
- Customer card and sign-up QR
- Email support
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Pro
RecommendedFor businesses with several locations or ready to grow.
$49 / month $490 / year + tax
Start free- Everything in Basic
- Up to 5,000 customers
- Up to 10 users for your team
- Priority support
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Custom
For chains and businesses with special needs.
Let's talk Priced to what you need
Talk to us- Everything in Pro
- Limits adapted to your business
- Priority support and personal advice on your strategy
- Point-of-sale integration
- Custom website or app development
- 30-day free trial, no card
- 30-day money-back guarantee
- No lock-in: cancel anytime
Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.
Which rewards work best for a hair salon?
Services your clients already value that cost you little: a wash and blow-dry, a mask or a treatment. For the big reward, a free haircut. Specific services work better than discounts.
How many points per service?
The simplest is 1 point for every dollar spent. A client who spends $25 per visit reaches a 100-point wash and blow-dry in four visits, and a free haircut in about ten.
Does it remind clients to book again?
Yes. If a client hasn't come in for 60 days, we email them a reminder about their points. And on their birthday they get a greeting from your salon, with bonus points if you want.
Do my customers need to download an app?
No. They scan your QR and their card opens in the phone's browser. If they want, they can add it to the home screen with one tap.
What if a customer doesn't have a smartphone?
No problem. They just give their phone number at checkout and you add their points. They never need to use the website.
How much does it cost?
You start with a 30-day free trial, no card needed. Then the Basic plan costs $18 a month and Pro $49 a month, plus taxes. Pay yearly and get 2 months free. You can cancel anytime.
I bought Apego and it's not for me. Can I get a refund?
Yes. If you're not happy, we refund your payment within the first 30 days.
Start your hair salon loyalty program today.
Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.