Loyalty program for gyms
The loyalty program for your gym, ready in 5 minutes.
Members earn points with every fee, class pack or smoothie from the bar, and swap them for an extra class or a product. One more reason not to cancel.
- 30-day free trial, no card
- No apps, no lock-in
- From $18 a month
Pick a template and make it yours in under 5 minutes
Set up in 5 minutes.
No hardware and nothing to install. You set it up yourself in 5 minutes and watch your customers' card come together as you build it.
- Sign up With your email or your Google account. No card needed.
- Design your card Name, logo, colour, style, shop photo and your first reward, with the card coming together live.
- Share your QR Print the poster and cards in your design, show it on a screen or share the link on social media.
Used in 5 seconds.
What your customer does the first time, and what you do every time they come back. No devices, nothing to install.
Only the first time, from their phone's browser.
Find the customer, then either add points for their purchase or redeem a reward, whichever they need. Under 5 seconds.
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Scans your QR
At the counter or on your social media.
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Signs up
With their email or Google account.
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Their card is ready
With their points and a QR to show at checkout.
A customer without a smartphone? They just give their phone number at checkout.
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Find the customer
Scan their QR or type their phone number.
- When they buy
Enter the amount, done
Points are calculated and added for you. The customer sees them right away.
- When they redeem a reward
Pick the reward and redeem it
The ones they can already redeem come first. Points are taken off automatically.
A customer without a smartphone? They just give their phone number at checkout.
Make it all yours, with your brand.
Logo, colors, typeface, light or dark mode and a photo of your shop, all at once on the card, the emails and the posters.
How to set it up in your gym or studio
Points reward consistency: every membership, class pack or shake adds up, and the reward is one more reason not to quit.
Recommended setup
- Points
- 1 point per dollar: memberships, class packs and bar products
- On joining
- 20 welcome points
- First reward
- A protein shake, at 80 points
- Halfway reward
- An extra class or session, at 120 points
- Big reward
- A personal training session, at 300 points
A member paying $45 a month reaches the shake with their second payment and the training session in about seven months.
What each reward costs you
| Reward | Points | Costs you, roughly |
|---|---|---|
| A protein shake | 80 | $1-2 |
| An extra class | 120 | Next to nothing if there are free spots |
| A T-shirt or towel with your logo | 200 | $6-10 |
| A personal training session | 300 | An hour of a trainer's time |
To reach the training session, the member has paid for six or seven months. And many sign up for more after trying it.
An example: Dan, a member since January
Dan joins in January with a $45 membership. With the 20 welcome points, by February he has a shake.
In April he doesn't renew. Sixty days after his last payment he gets an email with his points and how close he is to an extra class, and he comes back.
By summer he reaches the personal training session. He likes it and buys a pack.
Common mistakes in gyms
- Points only for the membershipShakes, gear and class packs are purchases too. If they count, members reach rewards sooner and spend more with you.
- Rewarding with free monthsA free month is expensive and quickly forgotten. A training session or an extra class costs you little and is remembered.
- Waiting until they cancelPeople who stop coming usually cancel soon after. The 60-day reminder gets there first.
“Shall I add you to our points? Every payment counts, and with the next one you get a free shake.”
Automated emails that bring them back.
Your customers already walk in; the challenge is getting them back. These four emails go out on their own.
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The day they join
UnsubscribeWelcome aboard
Here are 20 points to get you started. See you at your next workout!
See my card -
When they reach a reward
UnsubscribeYou can redeem it now!
With your last payment you reached 120 points. Your free class is waiting.
See my card -
On their birthday
UnsubscribeHappy birthday, Laura!
Here are 50 points for your birthday. Your post-class shake is on us.
See my card -
When they haven't been in for a while
UnsubscribeWe miss you, Pablo
You have 90 points waiting, and your spot in the 7 pm class is still free.
See my card
And more Google reviews, without asking yourself
Apego asks your customers for a review at their best moment, the day after they redeem a reward.
Your QR code, ready for the counter.
A poster to ask for Google reviews or to get your customers to sign up. Show it from your phone, or print it and put it on the counter.
Made for businesses like yours.
Pick yours and see how it would work.
Simple pricing. No surprises.
Try everything free for 30 days, no card needed. Then choose the plan that fits your business.
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Basic
To get started with your loyalty program.
$18 / month $180 / year + tax
Start free- Up to 750 customers
- 2 users for your team
- Unlimited sales and redemptions
- Every feature: automatic emails, stats, team and export
- Customer card and sign-up QR
- Email support
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Pro
RecommendedFor businesses with several locations or ready to grow.
$49 / month $490 / year + tax
Start free- Everything in Basic
- Up to 5,000 customers
- Up to 10 users for your team
- Priority support
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Custom
For chains and businesses with special needs.
Let's talk Priced to what you need
Talk to us- Everything in Pro
- Limits adapted to your business
- Priority support and personal advice on your strategy
- Point-of-sale integration
- Custom website or app development
- 30-day free trial, no card
- 30-day money-back guarantee
- No lock-in: cancel anytime
Prices exclude tax. VAT or other applicable taxes are added at checkout based on your country.
Does it make sense if members already pay a fee?
Yes. Points reward consistency: every fee, class pack or bar purchase counts, and the reward gives them one more reason to keep going. If someone stops coming, they get a reminder before they think about cancelling.
Which rewards do you recommend for a gym?
Things that cost you little and members value: a shake, an extra class or branded kit. For the big reward, a personal training session.
Does it work for pilates, yoga or CrossFit studios?
Yes. It works the same in any fitness business: you record each payment or purchase and the points add up on their own.
Do my customers need to download an app?
No. They scan your QR and their card opens in the phone's browser. If they want, they can add it to the home screen with one tap.
What if a customer doesn't have a smartphone?
No problem. They just give their phone number at checkout and you add their points. They never need to use the website.
How much does it cost?
You start with a 30-day free trial, no card needed. Then the Basic plan costs $18 a month and Pro $49 a month, plus taxes. Pay yearly and get 2 months free. You can cancel anytime.
I bought Apego and it's not for me. Can I get a refund?
Yes. If you're not happy, we refund your payment within the first 30 days.
Start your gym loyalty program today.
Try it free for 30 days, no card needed. Need a point-of-sale integration or your own app? Tell us.